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Spring edition 2017

Direct Response TV
Apr 25, 20170 min read

 
 
 
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''We are most likely at the coming-of-age for Direct Response TV, not its twilight.'' Enzo Stephens in ''How Internet Killed the DRTV Star''

'' The concept of addressable television ads has been proclaimed  for years as the Holy Grail of advertising.'' Mike Proulx, Social TV

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